Thomas C. Wild & Sons Ltd was primarily a manufacturer of good quality, bone china teaware. Wild built his early success on 'Derby' patterns, emulating the popular Crown Derby wares in a good quality but cheaper china. The pattern ‘Heirloom’ was typical and, in various forms, was produced by the company into the 1960s. Harold Holdcroft was appointed art director in 1934 and under his direction the company produced some notable art deco tea ware shapes and decorations. Holdcroft’s most famous pattern 'Old Country Roses' was released in 1962. It was based on an earlier (1921) Wild pattern 'Kings Ransom' and is still in production, with innumerable variants, today.